Website Design, Development and Socialization
It all starts with a website. If you don't have a website, it's very hard to have a serious online social campaign. If you don't have a website, we can design a website for you that will suit your needs and give you that online presence. If you already have a website we can update your website to include more social media features and make it more interactive. We will also enable you to update, edit, and improve your website as time goes on. We will teach you and your staff how to update your website and use it effectively. Find out more about our Web Design
Search Engine Optimization
You may have a website, but does it show up in search engines for the search terms that you are targeting? If you are a dentist in Chicago, does your website show up first when someone types in "Chicago dentist" in Google or Bing? We have a lot of experience with search engine optimization and can modify your website to improve your search rankings and search terms. We've been programming and designing websites since the mid 1990s. We've seen search technology evolve over the years, and we know what works and what doesn't work. Let us improve your search engine rankings and optimization
Business Cards, Logo Design, Letterheads, Envelopes
We offer complete business start-up packages including logo design, letterheads, and business cards at affordable rates. Let our team of graphics and creativity leaders create an eye-catching logo and help get your business started with great business cards, letterheads, and envelopes.
One of the most important factors in Search Engine Optimization is link popularity. Link building is creating multitudes of backlinks and links to your website on other well established websites. Link popularity helps your site gain authority on the web. The more authority your site has, the higher it’s going to rank for keywords. Which is why it is very important to get links pointing to your site from other relevant websites and build up your sites authority. Good links can boost your rankings very quickly and effectively. Bad links will either have no effect (which is a waste of time and money) or even worse, can have a negative effect on your rankings. Our experience with natural link building is among the best in the industry. Our time tested process of getting natural quality links can in most cases start to improve your sites rankings in a matter of weeks. We host a multitude of well established long standing websites, we can quickly leverage our experience and reach to provide your website with much needed quality links.
Maps and Geolocation
Your business needs to be listed in online directories. Eighty-four percent of people search the internet when they are looking for a local business. They don't open a phone book. You business needs to be list online on the most popular online local directories. Google and Bing are the most important listings. The newest trend in social media marketing is location and check-in services. We will add your place of business to Google Maps and Places as well as Foursquare.
Nearly every corporation has a presence on Facebook now. There is no reason why your business should not have a Facebook presence. We specialize in creating Facebook business pages as well as incorporating these pages into your current website and marketing scheme. Creating Facebook pages is only the beginning of your social media marketing business plan.
Facebook pages are a great way to interact with customers, provides great feedback, and allows customers the ability to share your business with their friends, reltives, and colleagues. It's a great way to reach out to a new audience that you haven't been exposed to. We design business Facebook pages
Google + Pages
Google+ is the fastest growing social network we have ever seen. In just 7 months they have already accumulated 100 million users and will quickly become the second largest social network soon (after Facebook). Google+ is focusing on making their brand and business pages better and are a great place for businesses to really grow and interact with their customers and potential customers. The likelihood that your competition is on Google+ is very low, and you could easily dominate the online marketplace by having most social media outlets covered. Google has already started including Google+ pages at the top of their search engine results pages, and you will be buried lower and lower if you do not have a brand page. Our experts design Google+ Plus pages
with passion and experience!
Twitter allows businesses to maintain a presence in the micro-blogging world and is one of the most underutilized social media avenues. Twitter will give you direct and intimate exposure to your customers. You can communicate publicly with them as well as privately at any time of the day. Many people are using Twitter searches for the latest news happening all around the world. It's much faster and more instantaneous than other forms of search. A lot of companies also monitor Twitter for information about their products. If you ever send out a tweet with the following "Crestor allergic", AstraZeneca (the company that makes the drug Crestor), will send you a message back automatically and ask you to contact them if you have had an allergic reaction to Crestor so they can sort it out. That's very powerful.
If you don't have a Twitter account, we can help your business get started with an extensive and immersive Twitter campaign. We can set up an account, integrate the account into your existing website, show you how to use Twitter properly either through the website or through your phone, and help you with generating leads and a large follower fan base. Let us manage your business Twitter account
Facebook Google Pay Per Click and Adwords
We specialize in both Facebook Ads and Google Adwords. We can fully manage and administer your pay per click (PPC) online marketing campaigns. These can quickly jumpstart your business, long before your website starts showing up organically (naturally) in search engine results. You can place your website at the top of search engine result pages with these campaigns, and only pay if someone actually clicks through to your website. A very powerful tool, that should be used more frequently. Facebook and Google Adwords allow you to target your advertising dollars to very specific categories of individuals or parts of the country. If you wanted to target all women in Omaha, Nebraska that like guitars, you could easily do that with a few clicks. Don't waste your precious advertising dollars.
Have you ever searched for your business online and read the publicly posted reviews? Head over to Google, and search for your business. See what others are saying about you.
If you don't have a public listing online, we will make sure you are listed on the major business directories and make sure we start you off with a few good reviews. We will also show you how you can log in and leave your own reviews or respond to bad reviews.
Almost anyone can publish anything online. Bad reviews, newspaper articles, blogs, misquotations, and bad news. If you or your company have unfavorable listings at the top of search engine result pages, we can help. We can combat these bad listings in a number of ways. We have time tested and proven strategies. We can have these poor listings either bumped off the first few pages, or directly responded to forums and websites that allow reader responses. We have lots of experience in this field.
Our online reputation management services are a complete solution. We have a multifaceted approach which allows us to respond to negativity as well as fill up the first few pages of search engine result pages with relevant abnd useful content that is more reflective of you and your company. We can help remove or push back negative comments and listings to the second or third page of search results where a much smaller percentage of people will ever see them.
News and Blogging
In order to offer a more complete and interactive social media campaign, we highly recommend adding a news or blog section to your website. You can post short snippets of news and interact with customers in a new way. You can make crucial business announcements as well as post details about a new discount or deal. Internet users enjoy deals and discounts.
Further, a news or blog service on your website will strengthen your social media campaign. Every new post or new item can be pushed out to your Facebook page as well as sent out to all your Twitter followers automatically. Users can choose to receive email updates, text messages, or notifications on their phones every time you post a new deal or news item. That is very powerful.
If your business has videos, commercials, television advertisements, or educational videos, you have to have a YouTube video channel to promote your material. Your own personal YouTube Channel will help spread the word, and make our business look very professional. If you one your videos "goes viral" you will be in a huge influx of visitors and customers. Let us design a custom business YouTube channel
DotNetNuke Content Management Systems
We specialize in deploying DotNetNuke content management websites. DotNetNuke is a comprehensive CMS that allows you to modify, update, delete, and manage your own website in a very comprehensive way. The websites generated are top of the line websites in coding, web standards, and allow for plenty of customization. Your company website will not only be cutting edge, but can adapt and grow as necessary. We are a premiere provider of Chicago DotNetNuke Websites!
If your website is being hosted elsewhere, or you need new hosting, let us provide that for you at low cost. We purchase hosting in bulk, and can offer you great discounts on top of the line, fast hosting.
We believe that integrating all of these services together is the best way to launch a complete social media campaign. Having your website feed your Facebook and Twitter accounts with news, information, deals, discounts, pictures, and more is the best way to engage with your customers and audience. Regardless of the type of business you have, an integrated and automated campaign is best.
Put our experts knowledge and experience on your side and let us design an integrated social media campaign.
Analytics and Tracking
Unlike traditional methods of marketing and advertising, the internet allows us to track everything! You know how many came, what they did, what they read, how long they stayed, and if they ended up buying anything. That's powerful! We like to leverage this power to provide you with accurate statistics and to be able to tweak our marketing campaigns.
Google provides a poweful set of tools to help track, analyze, and create actionable items for your website. Sure, it's great to have a website. But are people coming to your website? Google provides far more than just traffic reports, it's an entire suite of tracking and analysis software.
You will also need to track your Twitter links and we will set up an URL shortening service for you which tracks all your clickthroughs, tweets, retweets, and other measurables.
Seminars and Presentations
Throughout the year we offer presentations and seminars on integrating social media into your business plan and on the effectiveness of social media campaigns . We offer statistics, examples, case studies, as well as many avenues for effective social media campaigns. Contact us if you would like to attend one of our seminars or would like us to give a private presentation to your group.
Perhaps you already have a website, Twitter, and Facebook account but aren't sure what to do with them. Or your current social media campaign hasn't been going as well as you'd like and you want to bounce some ideas off of our staff. We offer a wide variety of consultation services and would be willing to lend you our expertise and experience. We want your social media campaign to work, and we would like you to realize that expectation. We can either meet with you in person, over the phone, or we can discuss the issue through email.